ANZCO Foods
Brand Video
Background
ANZCO Foods, a premier exporter of New Zealand lamb and beef, keeps a tight ship when it comes to their supply chain. Their close-knit relationships with farmers, along with their control over processing and global distribution, mean unparalleled oversight and quality every step of the way.
Challenge
We needed to tell this supply chain story through design assets and video.
Solution
This supply chain message was distilled into "Created by nature. Crafted with care. Shared with pride". The video takes you on a smooth journey through ANZCO’s entire supply chain, from farm to market. With a camera that never stops moving, we highlighted ANZCO's commitment to quality at every step. This theme flowed into the branding too, where a single continuous line represents their seamless supply chain.
Consecutive pull up banners
Pages from the Brand Book
Pull up banner
