top of page
Cadbury Bite-size Range
The client’s challenge
Drive sales of the Cadbury sharing bag range with an on-pack promotion. The target and occasion was mum and her family at home.
Our idea
We mirrored our target audience by turning the products into a family. We teamed up with Blinkbox to offer a free family movie download with every bag. The promotion become seasonably relevant showing our Cadbury sharing bag family watching different movies throughout the year.
Shelf ready packaging
Seasonal comms
bottom of page