Casumo
An Online Casino
The client’s challenge
Casumo is an online casino with a mission. Erase boredom. We wanted to bring this mission to life using open source data and some high-impact, big boredom-busting media.
The idea
Target people where we know they will be bored, waiting for public transport. Using public data we know how long the next bus will be, if the trains are delayed, when your bag will arrive on the carousel, or how long it will take you to get to your destination. So whatever time you have to wait, the guys at Casumo will fill it with fun and make sure you’re definitely not bored.
Digital 6 sheets bus stops
Using touch-screens and motion sensors, we can fill your time with what you’d like to do.
Digital 6 sheets airport luggage carousel
Using data in airports where waiting is an all too familiar part of the experience.
Digital screens in train stations
Trains running late? We’ll use this data to deliver our message in stations.
Digital screens in taxis
Stuck in traffic? We know how long it’s going to take you, so we can keep you entertained along the way.
Social Casumo
Keeping our all-seeing eye on social channels, we scrap posts that contain boring words, then use that mood aggregation data to deliver a boredom-busting message at the exact time when people need it most.
Third party Twitter App
When clicked through, a web app opens with the option to choose how much boredom needs to be erased, which then delivers curated Casumo-branded third party content to that exact length of time. There is also the option to discover the world of Casumo games. From then on, they are retargeted with product call to actions.
