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Dove Summer Revived
The client’s challenge
Dove Summer Revived gives a natural-looking tan that builds up gradually over time, just like the real thing. Dove wanted to promote the new bottle design just in time for the UK summer.
The idea
While you can’t always rely on the UK summer to bring sunshine to your skin, you can rely on Dove Summer Revived instead.
Targeted mobile ads
Using live weather data and adaptive mobile media, we modified our message to what the weather was up to in relation to our audience's location in the UK.
Digital out of home
Using live weather data and digital out of home sites in close proximity to key supermarkets, we adapted our message to what was happening in the the skies at that point in time.
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