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Glacéau Vitamin Water Vespa Promotion
The client’s challenge
To drive sales while bringing the brand promise ‘shinebright’ to life – in a promotion that would engage our target audience (the ‘creative classes’) and encourage interaction.
Our idea
We challenged shoppers to demonstrate their creativity by designing their very own Vespa, then gave them the chance to win it too. We enabled anybody to release their inner-designer, by making it super-easy to be creative – and to associate this feeling with the brand.
The results
Sell in and display secured in Sainsbury’s, Tesco and Boots and over 30,000 entries. Most impressively, the percentage of customers entering was double that of similar competitions.
The microsite
An online design suite sat at the heart of the campaign, enabling entrants to design their very own, unique, one-of-a-kind Vespa scooter. Scroll through images and click to discover the user journey.
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Promotional neck collar
Vespa helmet neck collar meant the bottle had a piece of promotional POS attached to it always.
Competition winner
Alex Szukalski beat 30,000 people across the UK to win a Vespa scooter covered in his own design.
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