iPod Nano

The challenge

Launch the second generation iPod Nano to the South African public by demonstrating it's 8GB capacity (which was sizeable at the time).

The idea

2000 of your favourite songs in your pocket.

Store window poster

We turned the artwork into a lenticular window poster

Direct mailers and handouts

To demonstrate the product's physical size and capacity, we created leaflets the actual size of the iPod Nano which then fold out to reveal a medley of songs and artists all packed into the small piece of technology. This technique put the 'product' in the hands of potential customers. Working closely with illustration company AmICollective, these fold outs became highly collectable.

Street pole posters