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Kenco Millicano Coffee Machine

 

The challenge

Create a direct mailer selling Kenco coffee machines to businesses, highlighting the product features.

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The idea

We turned the machine into the most hirable employee a business could wish for, productive and profitable, with very little effort required. By using a CV format, we brought all the product features to life by giving the machine human qualities, and making an emotional connection to the prospective employer.

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