Milford Asset
Brand Campaign
The challenge
As a premier investment and KiwiSaver manager in New Zealand, Milford stands out with its active management approach and unique philosophy where staff invest alongside clients. The task is to make these qualities resonate with everyday New Zealanders, demonstrating how Milford's approach aligns with their financial aspirations.
The idea
Using actual Milford clients, the campaign likens investing to embarking on a tramp (or hike) – a popular and beloved activity in New Zealand. This metaphor illustrates the investment journey with the mountains being the market index. Whether clients are starting out or well on their way, Milford is portrayed as the experienced guide who can navigate them through various terrains towards their desired financial destinations, emphasising the company's commitment to walking the investment path hand-in-hand with their clients.
Brand pillars
Client testimonials
Brochure covers
