Milford Invested Together
Brand Campaign

 

The background

Milford Asset is one of the best KiwiSaver and investment managers in New Zealand. Their staff invests in the same funds as their clients, ensuring a shared commitment to performance. However, Milford's high-achieving reputation can sometimes make the average person feel that Milford is "not for them."

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The challenge

Milford's stellar reputation can be a bit intimidating, putting off potential investors who think it’s out of their league. We needed to show that Milford is for everyone, with an investment team that’s young, friendly and relatable – just like you and me.

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The solution

We rolled out TV spots to introduce the investment team to New Zealand, highlighting that they invest in the same funds as their clients. These ads showed how approachable and relatable the team is, making Milford feel more accessible. To back this up, we featured real client testimonials in the TV ads and on social media, sharing their positive experiences with Milford.