Nutrient Rescue
Brand Campaign
The background
Two-thirds of Kiwis aren't meeting their daily recommended intake of fruits and vegetables. Nutrient Rescue’s Double Shot addresses this gap with a unique blend of eight New Zealand-grown fruits and vegetables, picked at their peak, freeze-dried, powdered, and delivered right to your doorstep. All it takes is adding water, shaking, and drinking—within 30 seconds a day, you receive the equivalent of four servings of nutrient-dense fruits and veggies.
The challenge
Our task was to clearly articulate the Nutrient Rescue brand and product story, enhancing the connection with customers and integrating seamlessly into their daily lives.
The solution
We developed a new brand proposition, “Feel the force of a healthy habit,” which served as the cornerstone for evolving the brand. This refreshed messaging was supported by bold graphics and vibrant lifestyle imagery, emphasizing the substantial benefits of the product, such as increased energy, improved well-being, heightened self-esteem, motivation, positivity, and happiness.
