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Two Oceans Aquarium Shark Protest
The client’s challenge
The Two Oceans Aquarium based in Cape Town, South Africa launched the start of their Shark Awareness Week during the annual Simon's Town Harbour Festival. After a spate of shark attacks around the Peninsula, there was an enormous outcry of public alarm and anxiety. The truth is that 100 million sharks and rays are killed each year. Without proper understanding of this magnificent creature, scientists estimate that they will be soon extinct.
The idea
We gave sharks a voice by arranging a shark protest in Simon's Town Harbour, 10 divers with placards, paying tribute to the Shark Awareness Week's campaign line "Rethink the Shark".
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