Smiths Trade Outlet
Brand Development
The background
Smiths Trade Outlet is the new sister brand to the well-loved Smith City. This outlet is all about giving property developers, landlords, and tradies quick, easy, and cost-effective solutions without skimping on quality. It's a one-stop shop for discounted home furnishings, offering the best value in town.
The challenge
We needed to create a new identity for Smiths Trade Outlet that spoke to a trade audience while still feeling familiar to Smith City fans. It had to be straightforward, promotional, and price-driven.
The solution
We kept the familiar Smith City look but gave it a trade-friendly twist. The brand slogan, "Quality goods, priced to go," sums it up perfectly – pick your goods off the shelf and drive away the same day. Our design and cheeky copywriting highlight the simplicity and great value, making Smiths Trade Outlet stand out in the market.
