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The Journey

The Bacardi Pitch

 

The challenge

We were invited to pitch against a number of other big agencies for the Bacardi shopper marketing global account. This was not a creative pitch but a strategic pitch, aimed at showcasing our process' and methodology. 

 

The idea

We decided to demonstrate our ‘shopper journey’ in a way they'd never forget. Instead of putting the creative into the pitch, we put it everywhere else. Here’s how we did it.

We won by the way.

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