The Palms
Brand Refresh
The challenge
Back in the day, The Palms was the place to shop in Christchurch. However, as time passed, the retail scene became more competitive, and online shopping became increasingly convenient, leading to the loss of some key retailers at The Palms. It was time to revive the brand, reignite excitement for The Palms, and, crucially, increase foot traffic.
The solution
We introduced a new brand platform and a bold, fresh look that captures the essence of The Palms and brings consistency across all aspects. What exactly is the essence of The Palms?
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A strong sense of local community.
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A 90’s nostalgia.
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A lively atmosphere filled with entertainment, dining, shopping, and events.
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The iconic tropical palm trees.
These core elements fueled our new brand platform: "The Palms Vibes."
The results
By sticking to this bold new vision and with the centre’s dedication to creating unique experiences, we’ve seen foot traffic swell by over 10% in two years—a significant achievement in today’s tough retail environment.
Seasonal campaigns
Commercial Leasing Brochure
