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Two Oceans Aquarium
The client’s challenge
After a spate of shark attacks in Cape Town caused an enormous outcry of public alarm, our client, the Two Oceans Aquarium, wanted to bring shift perceptions about these magnificent creatures. The reality is that they are on the verge of being endangered because 100 million sharks and rays are killed every year. This is compared to the statistic that an average of 5 people are killed by sharks annually.
The idea
Modeled on the famous "Jaws" attack scene that did irreparable damage to the Great White Shark's reputation, this ad urged people to, as the name of the charity suggests "Rethink The Shark." The ad was launched during Shark Awareness week.
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